Etiquette Vintage Design to be featured at Austin Fashion Week
Over the last few months I’ve been hearing a lot of buzz about designer Richard Eric Renteria and his innovative clothing line. With his customizable preppy clothing he brings back memories of sock hops and old school glamour, focusing on the roaring 20’s all the way to the anti-war movement of the 1960’s. Named Etiquette Vintage Design, Renteria decided that his designs would reference the etiquette of the olden days; elegant and classic.
A University of Texas alum and Austin native, Renteria became inspired by old yearbook photos from the 1930’s. Seeing the ties on the young men and the well groomed hair styles on the young women, he realized that the old school Hollywood glamour was far from present in our culture. Luckily, the younger generation will now have the pleasure of experiencing such old world glamour with a hint of school yard pride thanks to him.
Recently, Donald Glover of the NBC television series “Community” contacted Renteria to design some looks for him. Glover is known as a male fashion icon, even posing for well known ad campaigns with the Gap. His look now includes the preppy cardigan sweaters that Renteria designs.
For the up-coming collection, Etiquette Vintage Design will expand to include blazers and dresses. Still focusing on the 1920s-1960s style, the collection will also feature the staple cardigans and sweaters as well. On Aug. 22 from 6-9 p.m., Blo, North America’s original blow dry bar, and Etiquette Vintage Design will be hosting a Blo-Out Celebration of Hair and Vintage Fashion during Austin Fashion Week. Admission to the show will be free.